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澳洲市场学论文代写:网络购物动机

在本节中,我们将对与消费者网络购物动机及相关问题相关的研究工作进行批判性的评估。这个研究项目是采用“定性研究”的方法进行的,因为它的重点是消费者的动机,虽然它可以用定量指标来发展,但似乎更好地转化为定性的重点。我们的目标是更深入地了解消费者的主要动机,而不是根据消费者认为哪些因素是他们的主要动机来统计数据。通过调查和深入调查问卷,对研究项目进行了定性研究。通过调查和深度访谈收集到的主要数据是高度主观的,因为这些是消费者的意见和观点的结果。在这种情况下,似乎最好采取一种理性的方法来分析数据结果和结果解释。对研究结果的解释在这个研究项目中是至关重要的,因为没有具体的正确答案,而是确定了集体观点和关键的激励因素。总的来说,该研究项目所采用的方法是一种“解释性质性研究”,似乎最符合该项目的要求。

澳洲市场学论文代写:网络购物动机

In this section, research works relating to consumer motivations for online shopping and related issues are critically evaluated. This research project was pursued with a ‘qualitative research’ approach as the focus was on consumer motivations, which, while it could have been developed with quantitative metrics, seemed to translate better into a qualitative focus. The objective was more focused on going in greater depth across the key consumer motivations instead of tallying figures in terms of which factors consumers felt were their key motivations. The qualitative aspect of the research project was pursued through surveys and in-depth questionnaires.The primary data collected through the surveys and in-depth interviews were highly subjective as these were the results of consumers’ opinions and viewpoints. In this instance, it seemed best to pursue a rational approach to analysing the data results and the resulting interpretation. The interpretation of the research results was critical in this research project as there were no specific correct answers being pursued rather the collective view point and key motivating factors were being identified. Overall, the approach pursued for this research project was an ‘interpretive qualitative research’ approached which seemed to fit best the requirements of the project.

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