Assignment help

澳洲市场营销论文代写:产品生命周期

澳洲市场营销论文代写:产品生命周期

随着行业正在经历产品生命周期的成长阶段,随着时间的推移,新的竞争正在市场中出现。然而,在全球层面的竞争趋于较低由于全球竞争对手是如此强大,他们建造了新的公司进入他们的范畴进入壁垒(Datamonitor,2010)。由于企业需要较低的技术水平和初步的资本投资,再加上工厂和机械以及其他资本货物可用于相关行业的进入市场往往是非常高的。然而,由于品牌忠诚对客户和现有球员的强大的技术研发和产品创新能力的代表,在市场上大多数新进入者不在市场上找到任何机会,他们要么调整自己的营销组合来满足小众需求或他们离开行业内点时间。最近在比赛的大部分时间一直捕捉市场潜力在上游市场为他们提供的营销组合,已经根据潜在的上游段,通过与零售渠道,尤其是高街零售商建立成功的关系,他们的产品在货架上(Euromonitor,卷2010)。总体而言,化妆品和个人护理行业的新竞争者的威胁可以被称为低到中等。

澳洲市场营销论文代写:产品生命周期

As the industry is passing through the growth stage of product lifecycle new competition are emerging in the market with the passage of time. However, at global level such competition tends to be comparatively low because the global competitors are so strong that they have erected entry barriers for new firms to enter their category (DataMonitor, 2010). As the business required comparatively low level of technology and initial capital investment, plus the plant and machinery as well as other capital goods could be utilized for related industries the entry into the market tend to be very high. However, due to brand loyalty on behalf of customers and strong research and development and product innovation capabilities of the existing players, most of the new entrants in the market do not find any opportunity in the market and they either tailor their marketing mix to meet the needs of niche or they leave the industry within little time. Most of the competitions during the recent time have been capturing the market potential in the upstream market segment as they are offering marketing mix that has been tailored according to the potential in the upstream segment and by building successful relationship with the retail channels particularly the high street retailers, their products roll on the shelves (Euromonitor, 2010). Overall the threats of new competitors in the cosmetics and personal care industry could be termed as low to moderate.

发表评论