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The vision of Ocean Park is aspires to be a world leader in providing excellent guest experiences in a theme park environment connecting people with nature, whilst the Mission of the Park is to provides all guests with memorable experiences that combine entertainment and education, while inspiring lifelong learning and conservation advocacy. Our aim is to maintain a healthy financial status, while striving to deliver the highest standards of safety, animal care, products and guest service. Furthermore, the Park expresses its core value by several elements: Fun, Service, Safety, Education and Conservation and Respect for People. (Ocean Park, Corporation Information.

The key stakeholders would be those customers that have the expectation to the Ocean Park which a theme park could provide with special features together with exciting, education and conservation. With its vision, mission and core values, the Park has differentiate itself from the other theme parks which it aims to provide elements of entertainment, education and conservation at an affordable price to meet with its customer’s expectation.

In this report, the objectives are to analyszs the current position of the Ocean Park through various analytical tools and to find out its strength, weaknesses, opportunities and threats and finally makes recommendation to encounter the potential risks.

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