Market Research is a objective collection and an analysis of data about a particular target market, competition, and an environment. It incorporates different form of data collection whether it can be secondary research or primary research. Marketing research is a function which links the consumer, customer, and public to the market through information which is used to identify marketing opportunities and problems i.e generate, refine, and evaluate marketing actions like monitoring marketing performance and improving proper understanding of marketing. Marketing research specify the information required to design the methods used to collect information, manage and implement the data collection process and find their implications.”The purpose of any market research project is to achieve a proper understanding of the subject matter. These markets throughout the world are becoming increasingly more competitive where market research is now on the agenda of most of the organisations, whether they be large or small.As a quantitative research is concerned,all the guidance in market is mainly focussed on careers within Quantitative Research. It seeks to explain in general terms the main
businesses of the City, the career paths Quantitative Researchers can take and what their jobs actually entail. The main function of the guide is to enable successful application to a first role.Therefore ,there are descriptions of typical quantitative backgrounds, advice on interview processes, tests, CV preparation and example CV’s, market overviews and Day in the Life examples of likely work. The authors of this guide have between them twelve years recruitment experience within the City and over that time have seen the development of Quantitative Research as a necessary and value-adding resource to the functioning of the Banking & Finance Sector. Hopefully this guide will add some clarity to the rhetoric. The main and whole purpose of Banks is the lending money or the investment of the city for a profit. This is the core around which revolves a myriad of complex terms, innovative business plans and a vast related industry of support services.for instance, London city has been a Banking centre for several hundred years and as such the industry is highly mature and developed. This also makes it difficult to understand how everything fits together. Many graduates have got confused about the structure and nature of the Banking & Finance industry are not really certain about the purpose of quantitative researchers within it. We meet many people who can perfectly well describe how to derive Black Scholes using Ito’s Lemma but have great difficulty explaining why this is of any use to anyone. There capital seems to be an expectation that they will move into a well-paid role involving modelling and programming, they will write some recognised academic papers and perhaps will attend a few conferences where they will rub shoulders with the Professors from the major universities. Apart from some notable exceptions Banks will very rarely employ financial academics just for the purposes of funding their research.Remember banks are practical businesses whose primary goal is making money through lending and investing.