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澳洲邦德大学论文代写:索尼价格

即使索尼的价格似乎是公平的,考虑到所提供的产品和服务的质量,唯一的问题是,索尼的产品定价过于昂贵,中产阶级的客户买得起这些产品。除此之外,索尼的市场主要面向城市客户,因为索尼是唯一能买得起这种昂贵产品的客户。在我看来,我认为索尼还必须创造一些低价格的低端产品,低收入用户可以负担得起。

正如我上面提到的,在地方(分销)的情况下,索尼针对其市场在城市地区,在大城市。索尼拥有超过四个不同的分销商,如索尼世界,还有他们的索尼服务中心。所以,对于城市地区的客户,供应似乎是令人满意的,虽然农村地区被遗漏

随着两位创始人的继任,公司将很难找到一个有远见,有尊严,具有相同的工程背景,领导伞战略公司的人。随着索尼作为一个国际性公司,在欧洲和美国的主要分支机构和股票在23个证券交易所上市,日本文化学校的战略是不够的。成为一个成熟的公司,战略也应该转向更多的利润导向。还应该更加强调市场份额,特别是在日本,索尼的市场正在萎缩。战略应该旨在加强管理者和工人之间的控制和沟通,特别是研发部的工程师。应采用更加规划的战略,其中应概述公司的总方向。

澳洲邦德大学论文代写:索尼价格

Even though the prices imposed by Sony seems to be fair with consideration of the quality of the products and services offered , The only problem is that, Sony has priced its products too expensively for a middle or lower class customer to afford to buy those products. Apart from that Sony has targeted its market mainly to urban customers as are the only customers who can afford such expensive products. In my opinion, I think Sony has to create also some of low end products with low prices which can be affordable to low income users.

As I have mentioned above, In the case of place (distribution), Sony has targeted its markets in the urban areas, in big cities. Sony has more than four different distributors like Sony world and also they have Sony service centers. So, for the customers in urban areas the supply seem to be satisfactory, though the rural areas are left out

With the succession of the two founders at hand, it would be very difficult for the company to find someone as visionary, as respected and with the same engineering background to lead the umbrella strategy company. With Sony as a much international company with major branches in Europe and the United States and stocks listed in 23 stock exchanges, the Japanese cultural school strategy is not sufficient. Becoming a mature company, the strategy should also change to more profit orientated. There should also be greater emphasis on market share, especially in Japan where Sony’s market is shrinking. Strategy should be aimed at greater control and communication between manager and workers, especially the engineers in the R&D Department. A more planned strategy should be adopted, which should outline the general direction of the company.

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