澳大利亚电信行业经历了强劲的经济增长在过去的十年中由于放松管制在1991年和1997年以来的行业新技术的发展和更强的消费需求。(C van der沼泽1996)目前在电信行业市场是由三家公司:澳洲电信、澳都斯和沃达丰澳大利亚。澳洲电信在当前市场最主导地位特别是通过拥有的优势区域地区大部分的基础设施如铜网络和同轴电缆网络在澳大利亚。澳都斯是第二大电信网络载体和最具竞争力的澳洲电信曾垄断电信行业。它是第一个私人公司提供的大多数大城市能与澳洲电信的固定线,无线、宽带、移动电话、有线电视产品和服务以有竞争力的价格。沃达丰澳大利亚是澳大利亚第三大移动运营商提供数字无线服务在竞争对澳洲电信和澳都斯。
The telecommunication industry in Australia has experienced strong growth over the past decade as a result of deregulation in the industry since 1991 and 1997 and the development of new technology with a stronger consumer demand. (C van der Vlies 1996) Currently the market in telecommunication industry is dominated by three companies: Telstra, Optus and Vodafone Australia. Telstra has the most dominant position in the current market in particular the regional areas through the advantage of owning most of the infrastructures such as the copper network and coaxial cable network in Australia. Optus is the second largest telecommunication network carrier and most competitive with Telstra who previously monopolized the telecommunication industry. It was the first private company which provided most of the metropolitan areas that rivalled Telstra’s fixed line, wireless, broadband, mobile phone, cable TV products and services at a competitive price. Vodafone Australia is the third largest mobile carrier in Australia which provides digital wireless services in competition against both Telstra and Optus.
Optus is entirely owned by Singapore Telecommunication (SingTel) after SingTel took over Cable & Wireless Optus Pty Limited since 2001. Recently, Optus has owned subsidiary brands such as Virgin Mobile Australia and Boost Mobile. Optus owns and operates its own network infrastructure as well as reselling the services from its main supplier – Telstra. Optus provides services both directly to end users which are residential customers, small to medium business, corporate as well as wholesaler to other service providers. During recent times Optus has tried to introduce new technologies to keep being competitive with Telstra and the telecommunication industry. Recently this has backfired as customer satisfaction has decreased due to the new technologies frustrating customers and is also acting as a repellent to prospects.
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