Customer’s preference is the main factor affecting the success of a business. McDonald more concentrates on their customers very much. The great strength of McDonald is its customer. They value their customers so they build area for kids to play, give gifts to attract kids. This strategy is aimed to make McDonald a fun place to eat. This helps the parents to spend some time with the children to have fun at the restaurants. That’s why McDonald is getting a large number of customers than other food industry.
The resources are the competitive advantage of McDonald to develop and distribute their services. McDonald’s physical resources are its ability to look for the best locations within the marketplace to provide our customers with convenience (McDonald’s 2009). It has the capability to deliver consistent products and service effectively by its distribution channel. If the company is looking for a place it will look only at the main part of the cities.
A company builds up value in its product by incurring costs for a series of functional requirements: the primary activities of inbound logistics, operations, outbound logistics, marketing, and service; and a series of support activities (Porter 1985). The main inbound logistics is franchising, outbound logistics is operation it can be seen from the assembly line. In marketing sales and service, the profitable franchise have the top network of marketing and selling the marketing of McDonald products. The firm’s human resource management and infrastructure, continuous in two way communication with the McDonald and franchise are the top priority. The advertising media and promotional campaigns are focused and outsourced by McDonald’s corporation which is good to create values. So the customer can know more about the products and their new ones.