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澳洲昆士兰论文代写:全球化品牌

澳洲昆士兰论文代写:全球化品牌

世界各地的大品牌都在转向全球化的现象。产品不再局限于地理界限。全球化呼唤全球营销战略正在实施,世界各地的共鸣,品牌的形象和目标客户的形象。同义营销策略是具有成本效益的,这是许多大公司在世界各地应用的战略。然而,专家们也说,这并不总是一个明智的策略,因为世界各地的消费者行为从文化到文化,从国家到民族。例如,一个美国消费者对一个尼泊尔消费者的反应和反应有所不同。因此,在实施全球营销战略,一个明智的举措将是调整,自定义它,并将它与当地的消费者行为。同样,在尼泊尔,很少有国际大牌只实施了他们的全球战略,并没有可能利用他们所拥有的巨大潜力。一个这样的情况是,在尼泊尔的红牛。自从在尼泊尔的这种饮料的入口,它已经做得足够好,在尼泊尔市场生存相比,一些其他能源饮料品牌。红牛实施了它的全球营销策略,如非常规方法,没有真正评价其对尼泊尔客户忠诚度的影响。因此,问题仍然存在,客户忠诚度是否受到尼泊尔红牛,使用全球非传统的营销策略。

澳洲昆士兰论文代写:全球化品牌

All big brands around the world are now shifting towards the phenomenon of globalization. A product is no more confined to geographical boundaries. Globalisation calls for global marketing strategies being implemented around the world to resonate the brand’s identity and its image to target customers. A synonymous marketing strategy is cost-effective and this is the strategy applied by many big companies around the world. However, experts also say that this is not always a wise strategy because consumer behaviour around the world varies from culture to culture and from nation to nation. For instance, an American consumer will react and respond differently as compared to a Nepalese consumer. Thus, while implementing global marketing strategies, a wiser move would be to tweak it, customise it, and to relate it with the local consumer behaviour. Similarly, few international big names in Nepal have only implemented their global strategies and are not probably exploiting the huge potential they have. One such case is that of Red Bull in Nepal. Since the entrance of this drink in Nepal, it has done well enough to survive in the Nepalese market as compared to some of the other energy drink brands. Red Bull has implemented its global marketing strategy such as unconventional method without really evaluating its effects on the customer loyalty in Nepal. Thus, the question still remains whether the customer loyalty is influenced by Red Bull in Nepal that uses global unconventional marketing strategies.

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