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公司的每个部门都进行创造价值的活动,以设计,生产市场,交付和支持公司的产品。公司的成功不仅取决于各部门的工作情况,而且取决于各部门如何协调其活动。“价值链是内部部门的一系列内部部门,它们开展创造价值的活动,以设计,生产市场,交付和支持公司的产品“。 (Armstrong和Kotler,2011,第75页)




Each department in a company carries out value- creating activities to design, produce market, deliver and support the firm’s products. The firm’s success depends not only on how well each department performs its work but also on how well the various departments coordinate their activities.”Value chain is the series of internal departments that carry out value-creating activities to design, produce market, deliver and support a firm’s products.” (Armstrong and Kotler, 2011, p.75)

Insure and Go are a successful insurance services company based in Essex. As a relatively young business, Insure and Go identified the need to develop the managerial skills of its first line managers with formal training. Value chain analysis is a powerful tool for managers to identify the key activities within the firm which form the value chain for that organisation, and have the potential of a sustainable competitive advantage for a company. There in competitive advantage of an organisation lies in its ability to perform crucial activities along the value chain better than its competitors.

In order to conduct the value chain analysis, the company is split into primary and support activities. Primary activities are those that are related with production, while support activities are those that provide the background necessary for the effectiveness and efficiency of the firm, such as human resource management. The primary and secondary activities of the firm are discussed in detail below.

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