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澳洲莫纳什大学论文代写:消费者产生的媒体

澳洲莫纳什大学论文代写:消费者产生的媒体

本研究旨在探讨消费者对消费者产生的媒体。做这一些客户背景研究产生的媒体进行数据如网上二手资料;学术期刊,工作文件和用户生成的媒体如YouTube蚀刻进行。首先阐述了客户自然产生的媒体和它所涉及到的。其次,采用质的研究方法进行了探索性的初步研究。这是定性调查了解消费者产生的媒体是如何影响消费者购买决策。3半结构式的访谈,通过问卷调查的方式进行,在莱斯特市英国。结果显示消费者如何使用内容用户生成媒体之前购买的产品和服务。虽然它没有给一个明确的迹象表明,这些网站的内容,直接导致人们购买或购买产品/服务。然而,有一些明显的消费并不取决于这些网站,了解其他人的观点在某些产品和服务。这可能鼓励营销公司进行广告和营销的重要性或给用户/消费者一起活动产生的网站。

消费者产生的媒体包括各种可用信息源的网站上发起、创建、分发和用户/消费者传播信息和知识产品,服务的内涵,品牌和其他问题。随着不断增加的网络用户快速逼近15亿,互联网已经成为非常重要的营销传播工具(互联网世界统计2008)。互联网鼓励用户评级和评论的各种服务和产品,这导致了一个新的电子口碑形式(宁图劳等人,2004)。诸如在线讨论、评论、评分、博客、脸谱网、聚友网、等对许多人来说并不陌生。有越来越多的消费者产生的媒体的普及从而了解客户的消费观念产生的媒体是很重要的,在客户购买决策的研究现状与媒体的影响。既然这一切影响市场很了解顾客的含义产生的媒体营销至关重要。定性研究,以三面帮助面对半结构访谈,通过问卷调查了在莱斯特市,英国。因此,半结构化问卷在英语语言设计和访谈记录和磁带转录。最后访谈内容分析了解CGM对消费者购买决策的影响分析。

澳洲莫纳什大学论文代写:消费者产生的媒体

This research aims to explore consumer perception of consumer generated media. To do this some background research on customer generated media was carried using secondary sources of data such as internet; scholarly journals, working papers and user generated media such as YouTube etch were used. Firstly the paper explains the nature of customer generated media and what it involves. Secondly an exploratory primary research using qualitative research method has been carried out. This is and qualitative investigation to understand how consumer generated media is used and how it influences consumers buying/purchasing decision. About 3 semi-structured interviews by means of questionnaires was carried out in the city of Leicester in UK. The results showed how consumers used the content on user generated media before buying products and services. Although it didn’t give a clear indication that content on these sites directly led people to buy or purchase product/services. However there was some evident that consumer does depend on these sites for knowing other people opinion on certain product and service. This could encourage marketing companies to carry out their advertising and marketing campaigns in conjunction with or giving importance user/consumer generated websites.

Consumer generated Media includes various sources of information available on the web that are initiated, created , circulated and used by the user/consumers with the intension of spreading information and knowledge about products, services, brands and other issues. With ever increasing number of online user fast approaching 1.5 billion, internet has become very important marketing and communicating tool (Internet world stats 2008). Internet users are encouraged to rate and review all kind of services and products, which has given rise to a new form of electronic word of mouth (Hening-Thurau et al, 2004). Words such as online discussions, reviews, ratings, blogs, facebook, MySpace, etc is not unfamiliar to many people. There is increasing popularity of these consumer generated media thus it’s important to understand the consumer perception of customer-generated media, the current developments and the influence of such media in customers buying decision. Since all this affect the market it’s vital to understand the implication of the customer generated media for marketers. Qualitative research, with help of three face-to face semi structured interview by means of questionnaires was carried in the city of Leicester, England. Accordingly, semi structured questionnaires were designed in English language and the interviews were recorded and tape was transcribed. Finally the interviews were analysed using content analysis to understand the influence of CGM on consumers buying decision.

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