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Massive growths of telecommunication and mobile phone technology industries have direct Apple Inc. to look on to their operational and marketing strategies in a segmented prototype.

Identifying the potential market for a particular product over a time period can be very difficult and critical. To be successful in the market environment, it is necessary to identify the consumer behaviour for grouping them into appropriate market segments. It is very difficult to identify a maintainable market segment and position its marketing strategy overtime. However segmentation can help to recognize potential consumer base easily, and deliver their needs more effectively. Moreover segmentation is the practical approach for a marketing strategy.

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