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澳洲商科作业代写:有效的宣传计划

在组织新活动或新产品时,正面宣传是一个主要问题,因为它可以让公司以有效的方式向更广泛的受众传递信息,而不是亲自接触信息。此外,它通常被认为比公司控制的通信更可信和更有影响力(Wragg, 1981)。因此,在这个意义上,知道哪些策略可以支持以保持正面宣传是至关重要的。首先,组织必须熟悉他们可以使用的广泛的宣传工具(Wragg, 1981)。它可以是专题文章、新闻稿、采访、新闻发布会和特别活动。此外,如今人们更熟悉在线新闻报道、博客文章、Facebook更新、YouTube视频和Twitter条目等在线资源。例如,好消息可能通过网络资源传播给更广泛的受众,它可能创造健康的公众形象(Lawrence, 2010)。因此,选择有效的宣传工具是能够实现正面宣传的最重要的一点。此外,如果正确使用媒体来建立一个组织和社区之间的健康形象,它可以是一个有效的宣传工具。Wragg所指出的(1981:17)”,媒体的一个主要avenuesa€¦价值的媒体在影响或带来一个消息的通知在最短的时间内尽可能多的人”。随着技术的发展,大多数消费者能够与至少一种媒体工具进行交互,因此,使用有效的媒体是组织与消费者进行沟通的机会。例如,消费者可以通过媒体的增长来评估组织的言论和行为。其次,组织需要制定一个宣传计划,通过媒体向公众传播他们的信息。正如耶鲁大学(1991:13)所提到的,良好的宣传策划将“帮助组织在出版物和播出时间的空间竞争中脱颖而出”。在进一步的扩展中,组织可以获得大量的免费报道,如果它做得正确,并发送到目标媒体(耶鲁,1991)。有效的宣传计划可以包括确定活动或产品的目标,以及决定向公众传递什么信息。它可以使公众意识到,该活动或产品,“建立一个更强大的声誉,在一个人的社区或只是介绍组织的媒体和公众”(哈什米,2008年)。在了解组织的目标之后,它能够确定正确的目标受众,将消息传递给对消息感兴趣的人(Hashemi, 2008)。因此,有效的宣传计划是保持正面宣传的最重要的战略,并能带来良好的企业形象。因此,积极的宣传可以建立和保持组织与公众之间的善意和相互理解(Hasek, 2001)。换句话说,有效的宣传同样成功地支持了公共关系。

澳洲商科作业代写:有效的宣传计划

Positive publicity is a main issue when organizing new event or product because it allows to company send a message out to wider audience in effective way, rather than reach the message personally. In a further extend, it is normally acknowledged to be more credible and more influential than company-controlled communications (Wragg, 1981). In this sense, therefore, it is vital to know which strategies can be support to maintain positive publicity.Firstly, organization has to become familiar with the wide range of publicity tools available with them (Wragg, 1981). It can be feature articles, news releases, interviews, press conferences and special events. Besides, these days people more familiar with online sources such as online news reports, blog posts, Facebook updates, YouTube videos and Twitter entries. For instance, good news may spread to wider audience via online sources and its may potentially create healthy public image (Lawrence, 2010). Therefore, select effective publicity tool is most important point that can be achieve positive publicity.In addition, the media can be an effective publicity tool if it is used correct for building healthy image between an organization and the community. As noted by Wragg (1981:17), “the media is one of the main avenues…value of the media in influencing or bringing a message to the notice of the greatest number of people in the shortest time”. With developed technologies, most of consumers are able to interact with at least one source of media tool and thus, using effective media is opportunities organization to communicate with consumers. For instance, consumer may evaluate what the organization say and what they do via growth of media.Secondly, organization needs to develop making a publicity plan for presenting their message to the public via the media. As mentioned by Yale (1991:13), with a good publicity planning will “help the organizations come out ahead in the competition for space in publications and air time”. In a further extend, the organizations can get a lot of coverage for free if it is done correctly and sent to targeted media (Yale, 1991). Effective publicity plan can be including as determine goal of event or product and also decide what message send to public. It may create public awareness that the event or product, “build a stronger reputation within one’s community or simply to introduce organization to the media and public” (Hashemi, 2008). After knowing organization’s goal, it enables to determine right target audiences which deliver the message to people who will be interest the message (Hashemi, 2008). Therefore, effective publicity plan is most important strategic for maintain positive publicity, and its lead to good image of one’s business. As a result positive publicity can be establish and maintain goodwill and mutual understanding between organization and its publics (Hasek, 2001). In other words, effective publicity supports public relation as successfully.

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