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迪肯大学论文代写:品牌力量

现在客户接触到成千上万的声音和图像在电视上,报纸、杂志、展板、横幅、广播等这些都是产品的品牌大使。每个品牌试图抓住顾客的注意力,以通知他们的产品和服务。营销人员的挑战是要找到一个钩,将主题的关注。

但现在像麦当劳这样的公司、索尼、Uniliver等采取了一个创新的移动采用真正的客户品牌大使。公司投入大量资金,使自己的品牌和自己与代言人。整体公民营销支出增长,预计将在10亿年达到10亿美元,高于9.8亿年的9.8亿美元,根据PQ媒体的口碑营销预测。预计这个数字将增加到40亿年的近40亿美元。

消费者的选择是基于他们对产品以及他们的社交圈子的大小。他们将利用朋友、家庭、组织和资源通过对话、博客、生活事件和在线社交媒体。

他们的活动由诸如在线流量测量,博客文章,读者评论和电子邮件回复,又有多少人参与真实的事件。这些项目“雇佣”的消费者,通过激励和奖励,作为部分公关代理,部分销售代表和部分的传道士。

迪肯大学论文代写:品牌力量

Nowadays customers are exposed to thousands of voices and images on tv, newspapers, magazins, hoardings, banners, radio etc. these are the brand ambassador of the product. Every brand attempts to grab the attention of customer in order to inform them about the product and service. The challenge of the marketer is to find a hook that will hold the subject’s attention.

But nowadays company like mc-Donald, Sony, Uniliver etc has taken an innovative move by employing the real customers as the brand ambassador. Companies invest large sums of money to align their brands and themselves with endorsers. Overall spending on citizen marketing is growing and is expected to top $1 billion in 2007, up from $980 million in 2006, according to PQ Media’s word-of-mouth marketing forecast. That number is expected to swell to almost $4 billion by 2011.

Consumers are selected based on their devotion to a product and the size of their social circles. They are expected to tap into friends, family, groups and resources through conversations, blogs, live events and online social media.

Their activities are measured by things such as online traffic, number of blog posts, reader comments and e-mail responses, and how many people participate in real-world events. These programs “hire” consumers, via incentives and rewards, to act as part PR agents, part sales reps and part evangelists.

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