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皇家墨尔本理工大学论文代写:广告是产品

广告是产品,非个人通信服务,或想法,由主办人对影响听众的目的支付(Bergh和卡茨,1999)。一位著名的作家说广告为第一、第二和第三元成功而有的称它为你能享受到最大的同时保持你的衣服的事。广告作用在企业和社会中的大问题进行了研究,分析了,防守,和由宽光谱专业组的人大量的批评,其中包括经济学家、社会学家、政治家、商人、小说家、人类学家、心理学家和历史学家(pollay,1986)。广告主要有两个执行功能,第一和第二社会经济。这是经常称赞和批评前者为后者。李和约翰逊(2007)确定广告广告4功能执行“通知”功能。它传达的信息产品,其功能和定位销售。广告执行“说服”功能。它试图说服消费者购买特定品牌或改变他们的态度对产品或公司。广告执行“提醒功能”。它不断提醒消费者对产品,他们会继续购买所宣传的产品而不是竞争对手的品牌。Aaker和诺里斯(1982),发现美国的电视广告被认为是信息的大量的人。

皇家墨尔本理工大学论文代写:广告是产品

Advertising is the non personal communication for products, services, or ideas that is paid for by an identified sponsor for the purpose of influencing an audience (Bergh and Katz, 1999). A famous writer has stated advertising as the first, second and third element of success whereas some of them have termed it as the thing in which you can enjoy to the maximum while keeping your clothes on. The role of advertising in the business and in the society at large has been studied, analysed, defended, and criticized by large number of people representing a wide spectrium of professional groups, which include economists, sociologists, politicians, businessmen, novelists, anthropologists, psychologists and historians (Pollay, 1986). Advertising has two main executive functions, first economic and second social. It is often praised for the former and criticized for the latter. Lee and Johnson (2007) have identified 4 functions of ad. Advertising performs an ‘inform’ function. It communicates information about the product, its features, and its location of sale. Advertising performs a ‘persuasive’ function. It tries to persuade consumers to purchase specific brands or to change their attitude toward the product or company. Advertising performs a ‘reminder function’. It constantly reminds consumers about a product so that they will keep buying the advertised product instead of the competitor’s brand. Aaker and Norris (1982), it was found that TV advertising in US was perceived as informative by a substantial number of people.

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