Sainsbury’s used to have a clothing range, at the cheap end of the spectrum, however in September 2016, they decided to launch a new “Premium Fashion Range… The range will cost more than previous budget offerings, but will seek to represent the value that supermarkets depend on” (Stevens, 2016) .I believe this is important to potential investors as a premium fashion brand at prices people can still afford has great potential to make the company and investors a lot of money. Another thing Sainsbury’s are doing that is attractive to potential investors is how ethical they are as a company. For example, they recently introduced a trial period of “Slow shopping” in certain stores. This was an initiative designed to help elderly customers and customers with mental disabilities like Autism. This shows the company cares greatly about its customers, and as a business they want to be ethical. Ethical companies tend to attract more customers as customers know they are buying from a good company. The increase in customers will be attractive to investors as they can earn them more money. Sainsbury’s have also announced the “Second step in its waste less, save more campaign, investing £1m into towns and cities across the UK to cut back on food and waste” (Baldwin, 2016) .In 2016, “Sainsbury’s is to fight back against amazon with a one hour grocery delivery service in London” (Butler, 2016) . Innovation like this will attract investors as not many other retailers offer this, proving there is potential for money to be made from this.