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南澳论文代写:宜家零售

南澳论文代写:宜家零售

宜家是一家国际知名的家居零售商。宜家成立于1943的英格瓦·坎普拉德。自1943成立以来,它发展迅速。今天,宜家是世界上最大的家具零售商。它的简约的设计风格和良好的产品给人留下深刻的印象。低价格是宜家的理念的基石,让客户想购买宜家。这种低价格战略,再加上广泛的精心设计的功能性产品。宜家的产品迎合了客户的每一种生活方式和生活阶段,他们来自不同年龄组和不同类型的家庭。这是至关重要的时候,零售部门是沮丧,因为它增加了宜家的潜在市场。

宜家的第一家店开在中国1998。它建立了它的第一家店在上海当地的工厂和原材料在中国提供基础。宜家在第二年开始在北京的第二家商店。一年之间1999和2003,宜家保持每年在中国建立一个新的存储速度。当它开始越来越多的市场份额,宜家加快了至少两个商店在中国大陆开放每年。在2010年,宜家将在中国拥有10家连锁店。它扩大了其在中国市场因为宜家知道潜在的大市场在中国,它想分享中国家具市场。这是宜家对其国际化的一个机会,同时,也为中国获得更多的海外投资机会。在过去的八年里,宜家真的为中国普通人带来了时尚和新的家居理念。

宜家创造一个企业神话,成为世界上最大的家具零售商。中国是巨大的家具需求市场和制造基础。宜家的愿景是为许多人创造一个更好的日常生活。宜家这样做提供了一个广泛的精心设计的,功能的家居产品在价格如此之低,尽可能多的人,将能够负担得起他们。宜家不断试图做的一切都好一点,一个小的采样,更有效地和总是成本有效。

总之,宜家是新事物,新鲜和刺激的中国客户。中国客户不理解这个概念,因为一方面他们不喜欢它,而另一方面,他们认为这是不合理的接受高价位的产品无需组装,价格如此之高。这会让更少的人选择宜家是因为消费者不习惯DIY的概念,更喜欢在准备使用的家具或组合式家具。

因此,宜家要实现创新,适应中国市场。首先,宜家应该有更大的合作与当地供应商,以获得更多的成本领先的竞争优势。其次,根据中国市场的特点,宜家应该有更多的调整来满足这么多中国挑剔的客户。第三,宜家应该加大宣传力度,让更多的客户了解和适应宜家模式。作为一个走出去的人,有一个很长的路要在这个巨大的和潜在的市场赢家。很长的时间来研究中国市场后,宜家已经了解中国市场比以前更。在加速扩大在中国市场,宜家的成功只是时间的问题。

宜家的愿景是为许多人创造一个更好的日常生活,提供一个广泛的精心设计的,功能齐全的家居产品在负担得起的价格。这可以使宜家成功的在他们的精心设计的家具,因为宜家可以增强其独特的连续释放创意家具的想法在他们的产品上,使顾客价值宜家精心设计的家具,还记得宜家的品牌形象。因此,宜家将提供良好的质量和实惠的价格,现代家具设计高雅,独特,能够吸引中国客户。

南澳论文代写:宜家零售

IKEA is an internationally known home furnishing retailer. IKEA was founded in 1943 by Ingvar Kamprad. It has grown rapidly since it was founded in 1943. Today IKEA is the biggest furnishing retailer in the world. It’s simple design style and with good quality products give the deep impression for many people. Low prices are one of the cornerstones of the IKEA concept and help to make customers want to buy from IKEA. This low price strategy is coupled with a wide range of well designed functional products. IKEA’s products cater for every lifestyle and life stage of its customers, who come from all age groups and types of households. This is vital in times when the retail sector is depressed, as it increases IKEA’s potential market.

The first IKEA store opens in China in 1998. It built its first store in Shanghai, its own local factories and raw material supplying foundations in China. IKEA started the second store in Beijing in the following year. Between the year 1999 and 2003, IKEA kept the pace of setting up one new store in China each year. When it began to hold an increasing market share, IKEA speeded up to open at least two stores each year in mainland China. By the year 2010, IKEA will have had 10 chain stores in China. It expands its market into China because IKEA knows how big potential market in China, it wants to share Chinese furniture market. It is an opportunity for IKEA to deep its internationalization, at the same time, it also a chance for China to get more foreign investment. In the past eight years, IKEA really bring the home fashion and new furnishing idea to Chinese ordinary people.

IKEA create an enterprise myth and become the biggest furniture retailer in the world. China is vast furniture demand market and manufacture foundation. IKEA’s vision is to create a better everyday life for the many people. IKEA do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. IKEA are constantly trying to do everything a little better, a little sampler, more efficiently and always cost-effectively.

In conclusion, IKEA is something new, exciting and fresh to the China customers. China customers do not appreciate this notion, since on the one hand they do not enjoy it, and on the other hand, they believe it is unreasonable to accept the high priced products without assembly, with such high prices. This will make less people choosing the IKEA because consumers do not used to DIY concepts and prefer more on ready used furniture or assembled furniture.

Thus, IKEA should implements the innovations to adapt to the China market. Firstly, IKEA should have greater cooperation with local suppliers to get more competitive advantage of cost leadership. Secondly, according to the specialty of China market, IKEA should have some more adjustment to satisfy so many China picky customers. Thirdly, IKEA should intensify propaganda work to let more customers understand and accommodate the IKEA model. As an out comer, there is a long way to be the winner in this huge and potential market. After a long time to research the China market, IKEA already understand the China market more than before. With accelerating the speed of expand, the success of IKEA in China market is only the problem of time.

The vision of IKEA is to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at affordable prices. This can make IKEA successful in theirs well designed furniture because IKEA can enhance their uniqueness by continuousness release creative furniture idea on their products and make customers value IKEA well designed furniture and remember IKEA brand image. Thus, IKEA will provide the good quality and affordable price modern furniture with elegant design that is unique and able to attract the China customers.

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