查尔斯达尔文大学论文代写:经纪人

经纪人(2010)显示,信息搜索”包括识别替代方式解决问题”。信息搜索可能会进行内部或外部(经纪人2010)。这是支持在第一次访问2女士透露,他们搜索互联网以及问朋友关于博物馆。然而,内部搜索涉及到消费者从他的记忆银行审核相关信息的信息将包括引用个人经验和营销传播。个人来源,外部搜索是搜索朋友、同事、邻居等商业来源的销售人员和广告(经纪人2010)。

最近,消费者倾向于使用互联网作为他们的主要信息搜索工具使用像谷歌和雅虎这样的搜索引擎(经纪人2010)这也是suppoted在第一次访问时,两位女士透露了他们之前在互联网上搜索更多信息来博物馆。

此外,所罗门et al(2010)显示,信息搜索的主要目标是创建一组意识,涉及到几个品牌可以解决消费者的问题。

查尔斯达尔文大学论文代写:经纪人

Jobber (2010) revealed that information search “involves the identification of alternative ways to solve a problem”. Information search might be carried out internally or externally (Jobber 2010). This was supported in the first visit when the 2 ladies revealed that they searched the Internet as well as ask friends about the museum. However, internal search involves a consumer reviewing relevant information from his memory bank in which the information will include reference to personal experiences and marketing communication. While, external search involves searching from personal sources like friends, co-workers, neighbours as well as commercial source like sales people and advertising (Jobber 2010).

Recently, consumers tend to use the internet as their major information search tools using search engines like Google and Yahoo (Jobber 2010) This was also suppoted in the first visit when the two ladies revealed they searched the Internet for more information before coming to the museum.

Furthermore, Solomon et al (2010) revealed that the major aim of information search is to create an awareness set that involves several brands that can solve the consumer`s problem.