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Media Assignment 代写:聚合服务的好处

Media Assignment 代写:聚合服务的好处



新闻集团的Rupert Murdoch和美联社主席Dean Singleton推理认为,在传统媒体的衰落的主要原因是由于的新闻聚合器的崛起。根据这一理论,新闻聚合器从谷歌新闻的赫芬顿是搭便车,倒卖,从收集的传统媒体组织成本巨大的事实信息获利。(贝尔,2010)。聚合服务威胁到打印媒体,因为他们正在成为新的头版,人们每天早上浏览的头条新闻,而不是去任何一个单一的报纸网站。(Schonfeld,2009)。


Media Assignment 代写:聚合服务的好处

The benefits aggregation services like Google News gain is that the information they put on the site have additional content and provides a broader view of the topic, industry and subject matter. That is what appeals to the readers, as they can skim through the important news they want to read and don’t need to go through the unimportant news like in newspapers or TV. Online news aggregation services like Google News are changing the way news is being advertised to people. Since the creation of Google News, it has become one of the best innovations for the company in terms of subscriptions to their feeds and revenues they generate through readers. What Google does best is that it gathers interesting things and presents them in new ways to appeal to the vast audiences.

During the past decade, the Internet has become an important news source for most Americans. According to a study conducted by the Pew Internet and American Life Project, as of January 2010, nearly 61 percent of Americans got at least some of their news online in a typical day. (Isbell, 2010). This statistic shows us that there is a lot of reliance on the internet for news. People have forgone the traditional practices of getting their news through newspapers, magazines and TV. Thus, there is a decline in the traditional media these days.

News Corporations Rupert Murdoch and Associate Press Chairman Dean Singleton have reasoning to believe that the major cause of the decline in the traditional media is due to the rise of the news aggregators. According to this theory, news aggregators from Google News to The Huffington Post are free-riding, reselling and profiting from the factual information gathered by traditional media organizations at great cost. (Isbell, 2010). Aggregation services threaten the print media because they are emerging as the new front page which people skim through every morning for headlines instead of going to any single newspaper site. (Schonfeld, 2009).

The other reasoning behind low print media numbers is that companies have started to advertise more on the sites as they cost much less as compared to advertising on the newspapers. The problem with newspapers these days is that there are about 20% top headline stories and the rest of the 80% is usually not relevant or uninteresting to the reader. Aggregation sites create loads and loads of important headlines from all over thus captivating the audience. The value not only comes from skimming through the website material but clicking the links to the various headlines creates value. Of course newspapers are failing because you surely cannot capture the reader’s attention with only 20% news and the other 80% being irrelevant. Aggregation services use automated logarithms to get really good content, and thus it’s not only the front pages that captures the audience attention but the other pages are as interesting as the first one.