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Marketing Essay 论文代写:苏尼特市场苏打和独奏

Marketing Essay 论文代写:苏尼特市场苏打和独奏

当我们的团队承担了控制,我们在这里给出两产品纯碱和独奏在苏尼特市场。这两种产品的物理特性已经固定了。我们给出了在苏尼特市场两产品管理任务和想出一个营销策略,将导致产品性能更好。

这两种产品在重量、设计、体积、频率和功率方面都是不同的。发展个人的基本成本几乎是苏打的三倍,而单独的零售价格是苏打的两倍的零售价格。

我们团队的市场份额约为在苏尼特市场16.6%。品牌苏打是相当弱的大多数客户细分市场,其最高的客户细分为“别人”的市场份额约为10.7%。品牌独奏是均匀分布在所有客户细分与hiearners重点之一。

似乎品牌苏打的产品属性很差,与任何客户段相匹配,而品牌的单独匹配感兴趣的大多数客户段。

看到品牌独奏的兴趣水平,品牌的零售价格增加了6%。由于品牌苏打对消费者没有吸引力,顾客感知价值增加了通过降低品牌的零售价格的8%。大量的资金投入研发项目的品牌,了解消费者的需求,并使用消费者的见解,提高品牌的质量。在广告媒体上花了大量的资金,以提高用户的品牌意识。

由于采取了提高产品的质量和品牌意识的努力,团队在苏尼特市场的市场份额增加了16%。零售销售也增加了44.4%。该公司在股票指数价格方面排名前2位。累计净贡献率也增加了193.2%。

在第二个时期,我们分析了品牌苏打水做得不好,几乎没有范围为品牌复兴。因此,我们的结论是,品牌必须出售,并推出一个新的品牌。这一时期推出了一个新的品牌汤,公司集中在两个品牌汤和独奏。许多广告是特别针对发烧友品牌汤做。考虑到新推出的品牌的目标细分市场,该产品在专卖店和百货公司进行了大量的分发。作为品牌的独奏增加了它的目标观众的意识,在相同的广告支出减少,并进入品牌汤的广告预算。公司在股票价格指数中保持了第二的位置,甚至在第二期。但其他公司开始慢慢赶上我们的公司,他们的股票价格指数收盘在。

Marketing Essay 论文代写:苏尼特市场苏打和独奏

When our team assumed the control, we here given two products SODA and SOLO in the SONITE market. The physical characteristics of the two products were already fixed. We were given the task of managing the two products in the SONITE market and come up with a marketing strategy that would lead to better performance by the products.

The two products were different from each other in terms of Weight, Design, Volume, Frequency and Power. The Base cost for developing SOLO was almost three times that of SODA and in-turn the retail price of SOLO is double the retail price of SODA.

The market share of our team O was about 16.6% in the SONITE market. Brand SODA was quite weak among most of the customer segments with its highest customer segment being ‘others’ with a market share of around 10.7%. Brand SOLO was evenly distributed among all the customer segments with key focus on HiEarners.

It seemed that the product attributes of Brand SODA were poorly matched with any of the customer segments whereas Brand SOLO matched interested most customer segments.

Seeing the level of interest in Brand SOLO, the retail price for the brand was increased by 6%. Since Brand SODA wasn’t appealing to the consumers, the customer perceived value was increased by decreasing the retail price of the brand by 8%. A lot of money was put into R&D projects of the brands to understand the needs of the consumers and use the consumer insights in improving the quality of the brands. A lot of money was spent on the advertising media as well in order to increase the awareness of the brand among the users.

Owning to the efforts taken for improving the quality of the product and awareness about the brands, the market share of Team O in Sonite Market increased by 16.0%. The retail sales also increased by 44.4%. The firm was among the top 2 in terms of Stock Index price. The cumulative net contribution also increased by 193.2%.

During the 2nd period, we analysed that the brand SODA wasn’t doing well and there was little scope for the brand to revive. Therefore, we concluded that the brand must be sold and a new brand be launched. A new brand SOUP was launched in this period and the firm concentrated on two brands SOUP and SOLO. A lot of advertising was done for the brand SOUP especially for targeting the buffs. Considering the target segment for the newly launched brand, the product was distributed heavily at Speciality stores and Departmental stores. As brand SOLO increased its awareness among the target audience, the advertising expenditures on the same were reduced and moved into the advertising budgets of brand SOUP. The firm maintained its 2nd position in terms of the Stock price index even during the 2nd period. But the other firms slowly started catching up with our firm with their Stock price index closing in.

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